Launching and sustaining a podcast is challenging—and building listener loyalty for your brand is even tougher. In this insightful discussion, Sound That BRANDS CEO Dave Beasing is joined by Tim Bronsill, CEO of Point-To-Point Marketing, and Hal Rood, partner at Strategic Solutions Research, the authors of “The Podcast Study.” Together, they share actionable findings about podcast discovery and community-building, essentially sharing a playbook for a podcast that performs.

Highlights include:

How to launch a podcast with little or no marketing budget—leveraging social media, word of mouth, and platform recommendations
Practical steps to improve podcast search optimization, from episode keywords to show titles
The power of the host in creating emotional loyalty and consistent engagement
The importance of listener participation, events, and merchandise for transforming followers into a true community
Why brands should minimize pre-content chitchat and deliver value quickly
Monetization opportunities that are tied to community involvement

For additional resources, including charts and in-depth analysis, visit thepodcaststudy.com.