It’s no secret that today’s digital landscape is more crowded than ever. Brands are constantly competing for attention as consumers are bombarded with ads, social media posts, and countless influencer endorsements in every scroll. It’s become confusing. It’s become intimidating. It’s become overwhelming. Fighthe message fatigue has made it increasingly difficult for companies to build intimate, lasting relationships with their audiences.
While branded podcasts have emerged as a powerful strategy to combat this content overload, they’re only part of the solution. To get a deeper understanding of the complexities involved in managing multiple digital platforms, I sat down with Jeremy Sinon, VP of Digital Products and Strategy at Hubbard Radio, to hear his expert insights. In our conversation, Jeremy shared his thoughts on how brands can effectively balance discovery on platforms like TikTok and Instagram with the critical need to drive traffic back to their own sites for monetization.
Jeremy’s advice is practical and relatable. He explains how to make the most of “rented” platforms, those you don’t control but rely on for discovery, while ensuring that these engagements translate into deeper customer relationships on your own channels. He provides real-world examples and thoughtful strategies for building awareness, converting casual discovery into meaningful engagement, and most importantly, nurturing lasting relationships with consumers. That last part is the most difficult of all!
If you’re feeling overwhelmed by the challenge of managing your brand’s digital presence across multiple platforms, this video is for you. Spoiler alert: We may be biased, but we think Sound That BRANDS can help.
Check out my conversation with Jeremy Sinon below:
