In this conversation, Via Podcast executive producers Whitney Phaneuf and April Kilcrease join Sound That BRANDS CEO Dave Beasing to lift the curtain on how AAA’s century-old legacy is getting a major refresh for younger drivers – one engaging podcast episode at a time. Whitney and April discuss the bold move to move AAA’s longtime emphasis on creating helpful content for members into a new medium.
April reveals how thoughtful guest selection and member inclusion power episodes that are as meaningful as they are memorable. Whitney shares why ditching overt branding in favor of member stories and authentic travel insights from hosts Michelle Donati and Mitti Hicks creates new connections for AAA.
Season 2 listenership metrics show that the Via podcast from AAA Mountain West Group has become one of podcasting’s most popular travel podcasts.
