SOUND THINKING
Every step in our S.O.U.N.D. Process™ is important. Click on each to learn more.
The S in S.O.U.N.D. is for Storyfinder Matrix®. By first establishing baseline measurements of your brand, we know the type of Story that has the greatest potential for Brand Uplift™.
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There’s no story like yours, so your Sound That BRANDS® podcast should be unique, fit your brand and get attention. Sameness won’t.
For some, Sound That BRANDS’ Brandlets® is the most effective solution, shorter originals that attach to existing popular content.
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It’s said that marketers waste half their budget; they just don’t know which half! We believe in setting BIG goals. Then we’re transparent about our progress. If the strategy requires adjustment, all stakeholders will be aware and pro-active.
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Creating great content and making it easy to share ensures that people will. We’ll advise or supervise a plan to deliver more content to more customers more often.
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How many? Who? When? Where? What’s their reaction? What actions are they taking? Each data point is essential to calculating your Brand Uplift™.
Good decisions require good data, so your Sound That BRANDS® dashboard will be updated often.
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STORYFINDER MATRIX®
Looking for a brand story that sounds good? Using our Storyfinder Matrix®, Sound That BRANDS® will create engaging podcasts that inform and entertain your target audience and that generate results from that engagement.
At Sound That BRANDS®, we employ Deep Engagement™, a strategic outcome of creating with you the right audio content for your brand. When done well, incorporating the power and intimacy of audio, this enables a company to connect with audiences in a way they most value…authentic, memorable, relationship-building. This Deep Engagement™ carries a value beyond the usual cost-per measurements. We propose a cost per Deep Engagement™ as a value, and we will work with you to establish a definition customized to your needs.