BRANDED PODCAST BUZZ
As anyone in LA knows, regardless of whether they’re an Emmy/SAG/Globe/Oscar voter… “FYC” stands for “For Your Consideration.” The mailers, screenings, billboards and trade ads are seemingly everywhere here, as Hollywood spends millions actively campaigning for awards. The expense pays off if you receive a nomination. And winning? Just ask the investors behind “Parasite” what a Best Picture Oscar has meant to them. Now, Sound That BRANDS® is making FYC podcasts that specifically target awards voters.
Congratulations to our talented clients at KSL Podcasts on the announcement of an upcoming television adaptation of the series.
Yes, we’re biased, but we see branding in the future. And we have the data to back up that prediction.
Both companies are excited to announce a non-exclusive partnership to provide on-demand audio services to the music business. “Without concerts this year, music needs new revenue streams,”
Austin Powers’ archnemesis Dr. Evil would be excited about this milestone. We’re not. But the growth of podcasting has implications, as Dave Beasing explained to Jacobs Media.
Here’s the story… and the takeaways.
As this article in The New Yorker explains, Coronavirus 411 was the brainchild of Sound That BRANDS’ VP William Corbin.
As the reality of our “new normal” is setting in, and we see more closures and are spending most of our time at home, it’s understandable that brands and businesses are taking a careful look at how we are not only delivering our products and services but how we are communicating about them.
Are they content? Or commercials? Yes!
In this Opinion piece, the NY Times examines why brands like McDonald’s, John Deere, Facebook, Trader Joe’s, McAfee and — even the US Navy — not just buying ad insertions but creating their own podcasts.
BRANDED PODCAST BUZZ
Want to get the Branded Podcast BUZZ from the Sound that BRANDS® team? Give us your email address, and we’ll give YOU the slide deck from our presentation at Content Marketing World entitled “Why & How Major Brands Are Telling Their Stories on Podcasts.” We’ll also keep you up-to-date on other developments in storytelling for brands.