BRANDED PODCAST BUZZ
Congratulations to nominees for the Best Branded Podcast iHeart Award 2021.
Organizations have been sending newsletters to their members since the invention of the printing press. Now the Alumni Association of the University of Michigan is pioneering a new method
Congratulations to National Geographic on 9 Emmy Nominations. As the old saying goes, “Success has many fathers.” At Sound That BRANDS®, we know that the nominees — people like Jeff Goldblum — earned that honor all by themselves. But we hope that “The Making Of: A Nat Geo Podcast” played a tiny role in getting the recognition they deserve.
As anyone in LA knows, regardless of whether they’re an Emmy/SAG/Globe/Oscar voter… “FYC” stands for “For Your Consideration.” The mailers, screenings, billboards and trade ads are seemingly everywhere here, as Hollywood spends millions actively campaigning for awards. The expense pays off if you receive a nomination. And winning? Just ask the investors behind “Parasite” what a Best Picture Oscar has meant to them. Now, Sound That BRANDS® is making FYC podcasts that specifically target awards voters.
Congratulations to our talented clients at KSL Podcasts on the announcement of an upcoming television adaptation of the series.
Yes, we’re biased, but we see branding in the future. And we have the data to back up that prediction.
Both companies are excited to announce a non-exclusive partnership to provide on-demand audio services to the music business. “Without concerts this year, music needs new revenue streams,”
Austin Powers’ archnemesis Dr. Evil would be excited about this milestone. We’re not. But the growth of podcasting has implications, as Dave Beasing explained to Jacobs Media.
BRANDED PODCAST BUZZ
Want to get the Branded Podcast BUZZ from the Sound that BRANDS® team? Give us your email address, and we’ll give YOU the slide deck from our presentation at Content Marketing World entitled “Why & How Major Brands Are Telling Their Stories on Podcasts.” We’ll also keep you up-to-date on other developments in storytelling for brands.