BRANDED PODCAST BUZZ

NY TIMES:  BRANDED PODCASTS BLUR LINES

NY TIMES:  BRANDED PODCASTS BLUR LINES

Are they content?  Or commercials?  Yes!

In this Opinion piece, the NY Times examines why brands like McDonald’s, John Deere, Facebook, Trader Joe’s, McAfee and — even the US Navy — not just buying ad insertions but creating their own podcasts.

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BRANDED PODCAST BUZZ

Want to get the Branded Podcast BUZZ from the Sound that BRANDS® team? Give us your email address, and we’ll give YOU the slide deck from our presentation at Content Marketing World entitled “Why & How Major Brands Are Telling Their Stories on Podcasts.” We’ll also keep you up-to-date on other developments in storytelling for brands.

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